L-R: Tourism PG CEO Erica Hummel, CN Centre General Manager Glen Mikkelsen, Pacific Western Brewing Spokesperson Kyle Sampson at Cariboo Rocks the North announcement | Matt Fetinko, My PG Now

Are you ready to rock, Prince George?

After two years of sellouts, Pacific Western Brewing, the CN Centre, and RG Concerts are getting prepped and ready to host Cariboo Rocks the North, which begins tomorrow, 7PM with PRISM on stage.

“I don’t think there has ever been a festival of this calibre within city limits, so I believe this is not only exciting for us, it is exciting for Prince George!” said PWB Spokesperson Kyle Sampson.

Tourism PG echoes those words; CEO Erica Hummel says this, on top of other events like Northern FanCon, is putting Prince George on the map as a growing tourist destination.

“[Cariboo Rocks the North] is something that we’ve targeted, we’ve really wanted this kind of an event here, it was something we identified early and said ‘this is missing, it’s a gap, let’s see what we can do’,” she explains.

“We’re very aware of what we can do in this community and it’s just about going after it.”

The rest of the lineup includes Headpins, Honeymoon Suite, Nick Gilder & Sweeney Todd, Toronto, Little River Band, Kim Mitchell, Harlequin, Platinum Blonde, and 54-40, with Canadian rock legend Randy Bachman headling the final show of the three-day event, Sunday at 9:30PM.

“This event promises to be one of the highlights of summer! We are not only building upon the two-year sold out success of PWB events, but the five-year sold-out success of ‘Rock the River’ in Saskatoon, the three-year sold out success of ‘Rock the Lake’ in Kelowna, and ‘Rock Ambleside Park’ in Vancouver. We expect people to travel from all across Northern BC to ‘Cariboo Rocks the North’ to see and hear these musical legends,” said CN Centre General Manager Glen Mikkelsen in a statement.

The site will accommodate 4,000 people.

– with files from Matt Fetinko, My PG Now