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ICBC kicks off CounterAttack Campaign

ICBC kicked off its Holiday CounterAttack campaign with ride checks across the province over the weekend.

The campaign is a reminder for drivers to plan a safe ride home during the holiday season.

Aileen Shibata, ICBC spokesperson explained how many people on average are either killed or injured in crashes in the Northern Region due to impaired driving.

“On average 19 people killed and 210 injured in about 330 impaired driving crashes per year so, in essence, that’s almost every day that there is an impaired driving crash in the Northern Region,” she said.

Shibata said since the CounterAttack campaign first started the numbers for impaired crashes have come down province-wide.

“There were almost 300 deaths due to impaired driving on our roads and today that number even though it has drastically been reduced is still staggering and totally preventable, is about 68 deaths per year,” she said.

According to ICBC, more than half of impaired driving crashes occur on the weekend.

Police will be setting up the ride checks throughout the entire month.

with files from Lindsay Newman, My Bulkley Lakes Now

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Brendan Pawliw
Brendan Pawliw
Since moving to Prince George in 2015, Brendan has covered local sports including the WHL’s Prince George Cougars, Prince George Spruce Kings, UNBC Timberwolves, Cariboo Cougars AAA, and Northern Capitals U18 female hockey teams. Career highlights include play-by-play during the Spruce Kings' BCHL championship runs in 2018 and 2019, including the Doyle Cup win. He also covered the 2019 National Junior A Championship, the 2017 Telus Cup, the 2022 World Women’s Curling Championship, and the 2022 BC Summer Games. Brendan is the news voice on 94.3 The Goat and Country 97 FM, reporting on crime, real estate, labour, and environmental issues. Outside of work, he officiates box lacrosse and fastball, sits on the Prince George Sports Hall of Fame board, and co-hosts the Hockey North podcast.

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