The City of Prince George is starting their new branding research project with a survey.
The survey is the first part of the city branding project for the city that was announced last month.
“A brand for a city is like our personality. It is who we are and what we want to be known for,” says Julie Rogers, communications manager at the City of Prince George.
“When a city government makes decisions on things like what the street banners look like, the welcome signs, or even the tone they take on social media, they do so with their brand in mind.”
The project seeks to understand and articulate Prince George’s community identity.
The gathered information will then define the City’s brand vision, purpose, and values.
With these tools, the City’s marketing and communications teams can paint a strong and consistent image of PG across BC and Canada.
The projects priorities include:
- Gathering input from the community about what it means to be from PG
- Identifying Prince George’s strengths and attributes
- Creating a slogan for the city.
The project will not be addressing the City logo, or visual identity aspects like colours and fonts already in use.
The survey, which will run until August 31st, is available here.