The starting goaltender for the Prince George Spruce Kings is launching a fundraising campaign for mental health initiatives.
Earlier this season, Jordan Fairlie became an ambassador for Lift the Mask, a mental health initiative put on by The Goalie Guild.
The Goalie Guild is a non-profit foundation dedicated to the advancement of hockey goaltenders and the goaltending craft.
All donations will support local programming through the Canadian Mental Health Association of Northern British Columbia.
“Becoming a Lift the Mask ambassador helped me begin the process of starting my own campaign, as it is something I wanted to do for a while now,” said Fairlie.
“I’m happy to be able to give back to the people of Northern BC who have supported me in my time with the Spruce Kings. With it being my final season of junior hockey, making a meaningful impact in the community is important to me and I’m glad to be supporting mental health and raising funds towards an important cause.”
Fairlie has set a goal of raising $20,000 by the end of the BC Hockey League regular season.
The 20-year-old from Fort St. John recognizes the unique challenges faced by people living in the region and wanted a way to give back to the community.
“Jordan’s efforts will mean that CMHA can strengthen our services in the realm of prevention and early intervention and allow us to flex to better meet the needs of those requiring more intensive support,” explained Sarah Lloyd, Executive Director for CMHA of Northern BC. “His leadership is humbling, and we are so very pleased to partner with him.”
Donations are being accepted from now until the end of the Spruce Kings regular season on March 25th.
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