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Local financial firm adds two new partners under the age of 30

Some young blood will be ushering in a new era of leadership for a financial firm in the Prince George-area.

MDN Trinity Financial Services announced Crystal Loreth and Michael Martens as their newest partners today (Tuesday), both securing the role before the age of 30 making them the youngest partners in the firm’s history.

Loreth and Martens are two local advisors with Sun Life as well as recent UNBC graduates.

“This is a proud moment not just for our firm, but for the entire Prince George business community and the communities and Clients we serve across BC.” said Stephen Neudorf, Founder and CEO at MDN Trinity Financial Services.

“Michael and Crystal bring exceptional care, integrity, and strategic thinking to everything they do. Their leadership is a natural extension of the value they already provide to their clients every day.”

Loreth, who is from Prince George began her career as a service associate.

Martens is recognized for his Client-first approach and ability to simplify complex financial strategies for business owners, individuals, and families alike.

Something going on in the Prince George area you think people should know about?
Send us a news tip by emailing [email protected].

Brendan Pawliw
Brendan Pawliw
Since moving to Prince George in 2015, Brendan has covered local sports including the WHL’s Prince George Cougars, Prince George Spruce Kings, UNBC Timberwolves, Cariboo Cougars AAA, and Northern Capitals U18 female hockey teams. Career highlights include play-by-play during the Spruce Kings' BCHL championship runs in 2018 and 2019, including the Doyle Cup win. He also covered the 2019 National Junior A Championship, the 2017 Telus Cup, the 2022 World Women’s Curling Championship, and the 2022 BC Summer Games. Brendan is the news voice on 94.3 The Goat and Country 97 FM, reporting on crime, real estate, labour, and environmental issues. Outside of work, he officiates box lacrosse and fastball, sits on the Prince George Sports Hall of Fame board, and co-hosts the Hockey North podcast.

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