It was a special day for School District 57, staff and students, now getting its new logo after around 50 years.
The logo has different pieces, layers, and meaning, such as the thumbprint-inspired shape, representing a student’s unique learning journey, and ties into the symbolic significance of the hand in Dakelh culture: the sharing of knowledge, respect for the land and care for both past and future generations.
Superintendent Jameel Aziz said this was a much needed change.
“Nobody really resonated with the existing logo, and so it felt that we really did need to do this work, and it was just great to bring everyone together to get all of the input that we did, including the public consultation through our online survey.”
“I really do hope that the finished product resonates with folks, but I know it’ll resonate with our students.”
The redesign survey received nearly 1,300 responses, and had five engagement sessions with nearly 80 participants including secondary students, staff, Indigenous partners, District Parent Advisory Council representatives, and caregivers.
A lot of the common feedback received asked to stay away from a corporate and institutional looking logo, but reflected the geography and landscape under the School District.
Aziz hopes to replace the signage outside of the building with the new logo before snowfall, noting that they already have a quote for it.
The School District will also be getting a new revamped website, which aims to be ready by the end of the month.
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