Tourism Prince George has received an award recognizing outstanding leadership, innovation, and impact in destination marketing across the province.
The organization received the 2025 Professional Excellence Award for a Destination Marketing Organization at the Tourism Industry Association of BC Conference, recently held in Kelowna.
According to Tourism Prince George, they received the honour in recognition of a transformative year of projects that continue to strengthen Prince George’s position as a welcoming northern hub for visitors, events, and community gathering.
The award also recognizes Tourism PG’s ongoing commitment to placemaking and public art, as well as its extensive marketing campaigns, event attraction efforts, and community outreach initiatives that continue to expand the city’s reach beyond northern B.C..
“We are incredibly proud to share this recognition with our outstanding partners,” said Tourism Prince George Executive Director Scott McWalter.
“From the Lheidli T’enneh First Nation to local artists, businesses, stakeholders and community leaders, it is the ongoing spirit of collaboration that truly brings Prince George to life as a world-class destination.”
Doug Bell of Northern Lights Estate Winery and Norm Coyne of the FanCon Society were also finalists for the Tourism Business Person of the Year award.
The award celebrates an individual who was demonstrated exceptional leadership, professionalism, and commitment to advancing B.C.’s tourism industry.
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