People in Prince George weren’t scared to break the bank over the holiday season.
The Pine Centre Mall saw a flood of people in 2017 shopping for gifts compared to the previous year.
“Sales were really good, they were very busy during this holiday season. Traffic was great throughout the mall and we actually had a record setting amount of Santa photos go through. So it was a very successful Christmas season for us here.” –  Marketing Director Jessica Brown.
The mall also brought in some new brands and changed up their advertising strategy which could have played a part in heavier traffic.
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