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U-Ride awaits Passenger Transportation Board’s decision on PG ride-hailing application

Prince George and much of Northern BC are still in a holding pattern on what ride-hailing services will look like in our region.

The Passenger Transportation Board is sifting through applications and approved one company called Kabu last week to operate throughout all five transportation regions in BC including the north.

However, some companies like U-Ride are still waiting to receive the green light to expand their service into Prince George.

Founder and CEO Cody Ruberto told MyPGNow.com it’s been a long process.

“I am not sure about how they are going through making decisions on these companies because there are ones who applied early who have not gotten an answer while others who submitted later and already got an answer. I don’t what their process is, it’s been a little confusing for us.”

“Originally, we were told that a lot of these companies would be getting approval before the new year so it’s been pushed back a significant amount of time so it does drag things on, it does drag things on for drivers and then also for the public who has been waiting for ridesharing.”

Ruberto adds they want to come into the northern capital and make a difference.

Last month, Uber and Lyft began operating in the Lower Mainland.

The Passenger Transportation Board declined MyPGNow.com’s request for an interview.

Something going on in the Prince George area you think people should know about?
Send us a news tip by emailing [email protected].

Brendan Pawliw
Brendan Pawliw
Since moving to Prince George in 2015, Brendan has covered local sports including the WHL’s Prince George Cougars, Prince George Spruce Kings, UNBC Timberwolves, Cariboo Cougars AAA, and Northern Capitals U18 female hockey teams. Career highlights include play-by-play during the Spruce Kings' BCHL championship runs in 2018 and 2019, including the Doyle Cup win. He also covered the 2019 National Junior A Championship, the 2017 Telus Cup, the 2022 World Women’s Curling Championship, and the 2022 BC Summer Games. Brendan is the news voice on 94.3 The Goat and Country 97 FM, reporting on crime, real estate, labour, and environmental issues. Outside of work, he officiates box lacrosse and fastball, sits on the Prince George Sports Hall of Fame board, and co-hosts the Hockey North podcast.

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