The next era of the Prince George Chamber of Commerce has been ushered in with a brand new logo.
The logo features a tree inside an oval, and subtly includes the letters “P” and “G,” as well as a nod to the intersection of the Fraser and Nechako rivers.
In his final day as Chamber CEO, Todd Corrigall said this was a project he had on his mind for years.
“There is this process across Chambers globally on what their visual identity looks like,” he said, saying most of them all look very similar to one another.
“You fall into the mix… it doesn’t speak to out region, it doesn’t speak to our businesses here, it doesn’t speak to our past, and it certainly doesn’t speak to our future.”
The logo was designed by Monogram Communications, a member of the Chamber of Commerce.