The Provincial Government has renewed a campus anti-sexual violence campaign.
The province-wide initiative is timed to pair with back-to-school activities for “Frost Week” and aimed at students on and off-campus.
It will be on social media, where ‘students will be most likely to see it’ according to the Ministry of Advanced Education, Skills and Training.
The ads will remind students that sex without consent is rape and consent must be voluntary.
“Our government is responding to a call to action from students to ensure that our campuses are safer for everyone, regardless of gender expression, identity or sexual orientation,” said Melanie Mark, Minister of Advanced Education, Skills and Training.
“It’s a good opportunity for renewed dialogue about what constitutes sexual violence and misconduct, and personal responsibilities and choices.”
Last year, B.C. announced $760,000 to support a plain-language review of policies regarding sexual violence to ensure they are clear and easy to understand.
The funding is also being used to coordinate resources so post-secondary institutions can learn from each other.
All 25 of B.C.’s public post-secondary institutions are required to have readily accessible sexual violence and misconduct policies.